(This is my name in Korean Character)
I can order my accessory with my design to skillful technician, then they make the finished product through my design. I think this pattern is almost same in Crowdsourcing. The customer can design their own product then he/she can have profit from selling the product if the product become very popular to other customers.
Another my experience is in Myong-Dong where very popular to Korean young people. I went to there once a week, because I liked this place. Oneday I found something interesting place "Nijke Dunklow Exhibition", so I dropped by and spent really great time there. I choose the dunklow's color and shape of pattern on computer, then computer simulate my own design shoe on the huge white screen-like shoe.
(This is screen-like huge shoe and I designed my own shoes)I think this experience also can be a kind of Crowdsourcing, because I designed my shoes through computer even though I didn't order it. According to BusinessWeek "Nike's New Public Design Studio-Where Consumers Become Designers", article says "With NIKEiD Studios, Nike is proving to be a company that's one step ahead of the trends, applying fresh new retail tactics to the company's established marketing strategies." I agree with this opinion. To meet customer's needs now company should be more creative and be sensitive to customers changes and requests. But I think there will be some problems about royalty thing. So we should be enough ready to take legal steps for Crowdsourcing.
2 comments:
You have simillar opinion about crowdsourcing from mine.
After read the article related to 'NIKE ID', I am anxious to know if you insist that DUNK(you made it at Myung-Dong)is kind of your property, or if NIKE manager who work at production department really want to sell your DUNK in marketplace. Will he willing to pay you?
Therefore, I totally agree with you that we should prepare legal steps for crowdsourcing
You seem to have a lot of experience doing crowd sourcing! It just shows its easy for a consumer to like the product he/she is buying when he/she is designing it themselves. I think if you design something with crowdsourcing the idea is no longer your own and now property of the company but I'm not absolutely sure. Seems like a pretty easy and cheap way for companies to come up with creative designs and ideas.
Korea seems ahead of the US in the crowdsourcing phenomenon...
Post a Comment