PR 2.0 !!

I thought I've already well known about social media, but through this week's sixdegrees reading, I realized that I missed some important point. That is, relationship between social media and ROI (Return On Investment).

Many companies use social media..then for what??

And how can companies measure ROI of social media??

The profit through using shared social media (blogs, video clips, twitter, YouTube etc..) is hard to measure by specific number and visible effects.

To make these ROI be seen exact numbers, I think technology is the most important.

Many companies like google already invent some tools to measure their activities into graph or some images, but in some cases I think they just show visitors' number or total number of page views. I think these things are not connected to ROI directly.

Through this advanced technology, companies can show its effectiveness to their investors.

Social media's main purpose is to communicate with their customers. Using social media company can share their information with customer.

Also certain customer's feedback can be shared with other customers. So social media is the most important tool to promote company's products and company itself.

That is PR 2.0!!

But if company just use their social media to make a profit, then soon smart customer would recognize that. Therefore companies try to have a conversation with their customers sincerely.

This linked YouTube video explain the social media and its effectiveness by using very easy example.

http://www.thedailytube.com/video/10413/social-media-ice-cream

Please talk in 140 characters!!

I've never heard about Twitter before..so I tried to learn about that.

I found that Twitter is kind of blog that very short and quick talking about user's every little things in life..

I think everybody wants to talk and share about their everyday life with their friend and family.

So we used cell phone and e-mail before the Twitter.

Using Twitter, users can type just one sentence and it can be shared by their circle or members.

I thought that it's very similar with messenger program, but soon I realized that Twitter is more open case to other users than messenger worked. In messenger, only 2~3 people can talk there, but, through the Twitter, one user can share his or her situation simultaneously with other friends. I learn that It's very easy and quick way to upload on internet.

Acoording to the article,Why Twitter Matters, they said about Twitter's social networking..

Much of the Twittering crowd argues that Twitter will continue to grow in
importance, perhaps rivaling other social media powers such as Facebook. "I have
hundreds of friends on FB, but have done 10x the networking, connecting &
communicating on Twitter," tweets Christian Anderson.

In this way, Twitter is much easier to connected and communicate each other.

(pictures from http://flowingdata.com/2008/03/12/17-ways-to-visualize-the-twitter-universe/)

It limited the length of writing in 140 characters. I think it is important rule in Twitter. Users do not need to have any pressure about the good manner in writing, so it makes more people gethered in Twitter. Also it makes social networking easier and more convenient.